Preface Note
Hey beauties, I'm back! Recently, I've been super obsessed with researching 2025 makeup trends, watching beauty influencers' videos and reviews every day - I just can't stop! You know what? This year's makeup trends really shocked me, especially when it comes to foundation. It completely overturned all my previous knowledge. As a makeup enthusiast who's been studying makeup since high school, I can't wait to share these new discoveries with you!
Foundation Revolution
Sisters, remember how I used to recommend those full-coverage foundations to you last year? Now I need to formally apologize, because 2025's first major trend is: light and luminous is the real way to go!
This trend isn't just my opinion. I've watched tons of domestic and international beauty influencers and makeup artists' videos, and found they're all crazy about recommending light foundation. For example, Ash K. Holm, the famous makeup artist who works with stars like Ariana Grande and Kim Kardashian, posted several videos on Instagram specifically emphasizing the use of hydrating foundations and tinted moisturizers.
I recently tried a light foundation he recommended, and it truly amazed me! Its texture is super hydrating, perfectly adhering to the skin upon application. While its coverage isn't as strong as those heavy foundations from before, it makes the skin look incredibly translucent, like having a fairy filter on!
Moreover, I found that using these light foundation products doesn't result in those awkward situations of caking or flaking like before. Even for those who usually go bare-faced, these products don't feel burdensome at all. I often just apply a layer of tinted moisturizer when hanging out with friends on weekends, and instantly get a healthy glow!
Multi-Effect All-in-One
Honestly, my makeup bag used to be as heavy as a small suitcase! Primer, foundation, concealer, powder, setting spray... had to carry everything, not only taking up space but also super troublesome. But in 2025, multi-functional products are the hottest trend, truly saving me as a severely lazy person!
Imagine needing just one product that combines moisturizing, concealing, and brightening - doesn't that sound super exciting? I recently got several products like this and absolutely love them! For example, the tinted moisturizer with hydrating essence that I use daily not only makes my skin look super dewy but also covers some imperfections. The key is that it contains hyaluronic acid and vitamin C, and my skin condition has really been improving after using it!
I remember once when I was rushing to attend a friend's birthday party, time was really tight, so I just used this one product for base makeup. When I got to the party, I received so many compliments from friends saying my skin looked great. It was really all thanks to this product!
Moreover, these multi-effect products are really suitable for summer use. I remember last summer, I used many layers of base makeup products, but they would melt as soon as I went outside, which was super embarrassing. But using these light multi-effect products this year, my makeup stays perfect even after walking in the hot sun for a long time!
Bare Lash Appeal
Speaking of the most unexpected trend in 2025, it has to be the "bare lashes" makeup look! Yes, it's makeup without any mascara. When I first heard about this trend, I found it incredibly unbelievable, especially since I used to be a mascara enthusiast who would apply several layers every day.
But later when I saw a super useful tip shared by famous makeup artist Sophia Escobedo, I was immediately convinced! She taught everyone to use lash growth serum to nourish lashes, combined with an eyelash curler, and then lightly dab some lip balm on the lash tips to create shiny, moisturized natural lashes.
I tried her method for a month, and the results really amazed me! Now my lashes are long and curled, completely not needing mascara's help. And most importantly, I don't have to worry about mascara smudging or running anymore!
An unexpected benefit is that my eyes actually look more vibrant without mascara. Maybe it's because applying too many layers of mascara before made my eyes look heavy. Now the bare lashes look both natural and fresh, perfect for daily makeup!
Eye Focus
Since we're not using mascara anymore, how should we do eye makeup to look good? Through my recent practice, I've found that not wearing mascara actually makes eyeliner and eyeshadow effects stand out more!
I used to think eye makeup had to be heavy to look good, but now I've discovered that light eye makeup actually shows more elegance. Recently, I especially like using brown eyeliner to lightly outline the outer corners of my eyes, then brighten the inner corners with pearly beige eyeshadow, making the whole makeup look especially gentle and natural.
And I've found that when not using mascara, eyeshadow details are actually easier to see. I now particularly like using eyeshadows with slight shimmer, because without thick lashes blocking them, the eyeshadow's luminosity is especially noticeable, really super pretty!
Once when I attended a friend's wedding, I tried this fresh eye makeup. I used a bit of champagne-colored eyeshadow, then drew a small upward wing with dark brown eyeliner, and the effect was actually better than heavy makeup from before! And there were no smudging issues throughout the entire wedding, really practical!
Retro New Wave
Speaking of 2025's second important trend, it's the return of 80s retro elements. According to Pinterest data, searches for purple blush have increased by 30%, while searches for "new wave makeup" have surged by 410%. These statistics really shocked me!
I remember my mom often telling me about how purple blush was popular when she was young, and surprisingly it's trending again. However, today's purple blush is completely different from before - current products are more flattering and easier to blend, not as easy to look exaggerated as before.
I recently got a purple blush, and it's really amazing! Its tone is especially gentle, and the pigmentation is great - just a light sweep creates a particularly fresh look. I especially like using this blush for dates because it really enhances my complexion and works particularly well under evening lighting.
Another interesting discovery is that many beauty influencers are now trying innovative ways with retro makeup. For example, combining 80s glitter eyeshadow with modern matte eyeshadow, or using retro blush colors but applying them with modern techniques - the effects are really stunning!
Party Shimmer
And speaking of party makeup, this year's most popular style is the so-called "lazy sexy" look. This style is really interesting - instead of requiring perfectly precise makeup like before, it's about making the makeup look a bit casual.
Makeup artist Lisa Caldognetto taught me a super useful technique: drawing lines along the eyelid contour with eyeliner, then gently smudging with fingers - the key is to make the makeup look casual yet sexy. This technique is really practical; I've already used it for several party looks and received many compliments every time!
I remember once when I was going to a friend's birthday party, I tried this makeup look. I used a dark brown eyeliner to casually draw a few lines along my eyelid contour, then gently smudged them with my fingers. Paired with a nude lip gloss, the whole look was both casual and powerful, and most importantly, not too heavy - it didn't feel out of place at the party.
Plus, the advantage of this makeup style is that even if your makeup skills aren't particularly advanced, it's still easy to achieve. Since it's meant to look a bit casual, you don't need to pursue perfection - it actually looks more charming that way.
Practical Experience
After talking about so many trends, as a beauty blogger who frequently tries various makeup looks, I must say: what suits you is the best! Everyone has different face shapes, skin types, and personal styles - not all trends suit everyone.
For example, with the bare lashes look, if your natural lashes are very sparse, you can choose to improve them with lash growth serum rather than blindly following the trend. I know a friend whose lashes are naturally very short - she chose to use lash growth serum combined with fiber mascara, and the results are quite good.
Also, regarding the light foundation trend, if your skin condition isn't very good, don't force it. You can focus on skincare first, or choose products with moderate coverage, gradually transitioning to lighter foundation.
I've experienced many failures myself while trying these trends. For example, the first time I tried purple blush, I applied it too heavily and looked really strange. But through continuous practice and adjustment, I finally found the application method that suits me best.
So what I want to say is, while following trends is good, you must adjust according to your actual situation. Don't force yourself to follow trends - finding what suits you is most important.
Final Words
Dear beauties, after seeing all these 2025 makeup trends, have you found something that interests you? Actually, the most important thing about beauty isn't blindly following trends, but finding your own style.
Everyone is unique, and what we should do is use these popular trends to highlight our advantages and minimize our flaws. For example, if you think your eyes are particularly expressive, you can try the bare lashes look; if you think your skin condition is good, you can try light foundation.
Remember, makeup isn't about becoming someone else, but about becoming a better version of yourself. So when trying these trends, make sure to listen to your heart and choose what suits you best.
Finally, if you encounter any problems while trying these makeup looks, you can tell me. Because on this beauty journey, we're walking together! Let's continue advancing together on the beauty path of 2025!
Oh, and if you want to see me demonstrate these makeup looks in person, or have any questions, you can let me know in the comments. After all, sharing and communication help us progress together and become more beautiful together!
