Market Insights
As a beauty enthusiast who has been obsessed with makeup products since college, I find the 2024 beauty market incredibly exciting! The changes in this industry can be described as revolutionary, with both product forms and consumer concepts undergoing massive transformations.
Scrolling through Xiaohongshu daily, I can feel a quiet revolution taking place in the beauty community. The previously popular heavy makeup looks are no longer mainstream, replaced by skincare-infused makeup that emphasizes skin health. Honestly, seeing these changes has got my wallet itching!
Retro Revival
Recently while shopping at the mall, I noticed purple blush dominating every brand's counter, and it's absolutely mesmerizing! According to recent data, Pinterest searches for purple blush have increased by 30%, while searches for "new wave makeup" have skyrocketed by 410%. This isn't without reason - purple blush really suits Asian skin tones!
Speaking of the 80s makeup revival, I have to give a huge shout-out to 3.1 Phillip Lim's runway show! The purple blush on those models was incredibly beautiful, paired with shimmering eyeshadow that instantly transported me back to the era of disco and neon lights. Although I didn't experience the 80s myself, this retro yet avant-garde makeup is absolutely irresistible!
I recently purchased PAT McGRATH LABS' Moonlit Seduction eyeshadow palette, and honestly, it's my best investment this year! The fineness of the glitter is incredible, and it perfectly combines retro elements with modern aesthetics. Every time I use it, I feel runway-ready!
But honestly, purple blush does require some skill to pull off. If you're hesitant about trying this trend, I suggest starting with shimmer eyeshadow. That's how I progressed - starting with basic single-color shimmer shadows, gradually trying multiple color combinations, and now being able to rock all kinds of bold looks.
Practical Functionality
The most exciting change in 2024 has to be the rise of skincare-infused makeup! Previously, I would always struggle: should I apply skincare first or makeup? Will my skincare and foundation pill? How long should I wait before applying makeup? Now these worries are completely gone!
There are so many skincare-infused makeup products on the market now, and each one is tempting! I recently got a concealer infused with hyaluronic acid essence, and wow, it's totally saved my dark circles! Not only is the coverage amazing, but I've also noticed fewer wrinkles around my eyes after using it for a while.
And those skin tints with SPF are absolutely perfect for lazy people! Previously, I had to apply sunscreen, primer, and foundation before going out, but now one bottle does it all - not only saving time but also looking super natural. I've recommended it to all my girlfriends, and they all wish they'd discovered it sooner!
I recently discovered an amazing product - a foundation that whitens your skin. Yes, you heard that right! It contains tranexamic acid, which not only makes you instantly glowing but also fades melanin with long-term use. After a month of use, I noticed my bare skin had become lighter too. These dual-purpose skincare and makeup products really meet the needs of modern people!
Functional Innovation
Multi-Effect Integration
Last year, I flew to Shanghai specifically for a beauty expo, where I saw so many amazing innovative products! The most impressive was a super powerful lipstick that not only moisturizes but also exfoliates and provides excellent hydration. After using it, I never have to worry about chapped lips again!
Beauty products are getting smarter now, truly understanding the pain points of us office workers. For someone like me who often works overtime, there's no time for complicated skincare routines, so these multifunctional products are absolute lifesavers! Data shows that blush with Vitamin B3 has seen a 200% year-over-year sales increase, and foundation with SPF has become the new favorite among young people.
Speaking of multi-effect products, I recently discovered an amazing mascara. It not only lengthens and curls lashes but also contains growth factors to promote lash growth. After a month of use, I noticed my lashes becoming thicker and longer! It makes me marvel at how beauty products are getting increasingly intelligent.
There's also a foundation with a massage head that I'm particularly excited about. The design is so thoughtful! It allows you to massage while applying foundation, not only making the base more seamless but also promoting facial blood circulation. Using it feels like getting a facial SPA - it's so enjoyable!
Market Segmentation
Professional Trends
The beauty market really understands us now! Instead of generic "suitable for all skin types" products, there are now specific products for different skin types and needs. Take me for example - I have sensitive skin, and I used to worry about allergic reactions when buying cosmetics. Now I don't need to worry at all because there are so many products specifically designed for sensitive skin!
The segmentation of cleansing makeup is really impressive, with products not only for vegans but also gentle formulations specifically for sensitive skin. Statistics show that this niche market has grown by 150% in the past year. What does this indicate? It shows that consumers are becoming more rational, no longer blindly seeking one product to solve all problems, but focusing more on professionalism and targeting specific needs.
Recently, I've noticed an interesting phenomenon - skincare-infused makeup specifically designed for different age groups. For example, light sunscreen foundations for students, or anti-aging cushions for young mature skin. This segmentation is so thoughtful, completely addressing the needs of different age groups!
Another segmentation area that particularly interests me is makeup for different occasions. For example, special date makeup sets or workplace makeup series. These products are not only differentiated in their effects but also in their packaging design, making it clear at first glance what occasions they're suitable for.
Future Outlook
As a beauty enthusiast, I'm incredibly excited about the beauty market in 2024! I think future beauty products will become even more intelligent and personalized. Soon, we might see smart foundations that automatically adjust their ingredients based on skin condition, or cushion compacts that automatically adjust their shade based on lighting!
The development of skincare-infused makeup really shows that the beauty industry is moving in a healthier direction. Young people today are no longer satisfied with simple concealing and contouring, but are more focused on fundamental skin care. This shift in concept will surely bring more exciting innovative products.
I personally look forward to seeing more skincare-infused makeup incorporating Traditional Chinese Medicine concepts, such as foundations with ginseng or lingzhi extracts, or blush with therapeutic essences. This combination of Eastern and Western beauty concepts will surely create more exciting possibilities!
I've also heard that some brands are developing foundations that automatically adjust their finish based on the user's body temperature - just thinking about it sounds super cool! And apparently, some brands are developing lip glazes that automatically adjust their color based on lighting - this is truly the perfect combination of technology and beauty!
Overall, the 2024 beauty market is really exciting! Both product functionality and user experience are developing in better directions. As a beauty enthusiast, I can't wait to try more new products!
What do you think about these new trends? Are there any products you particularly want to try? Feel free to tell me in the comments section, let's share our beauty experiences together!
